Privacy Policy
Your data is yours. We collect it because we need to provide you with a safe, legal gambling experience. What this means for you is complete transparency about what happens with your information when you use our platform.
We operate under strict data protection laws. The UK General Data Protection Regulation and Data Protection Act 2018 guide everything we do with your personal information. This policy explains what we collect, why we collect it, and what control you have over it.
1. Nature and Scope of Personal Data Collected
When you register with us, we gather information that lets us verify who you are and provide our services legally. We collect this because UK gambling regulations require us to know our customers.
The categories of personal data we collect include:
- Identity information such as your full name, date of birth, and gender
- Contact details including your email address, phone number, and postal address
- Financial data like bank account details, payment card information, and transaction records
- Verification documents including passport copies, driving licence, and proof of address
- Account credentials such as username and password
- Technical data including IP address, browser type, device information, and login timestamps
- Gambling activity records covering deposits, withdrawals, bets placed, and gaming history
- Communication records from customer support interactions
- Marketing preferences and consent records
We also collect information automatically when you browse our site. Cookies and similar tracking technologies help us understand how you use our platform.
2. Purposes and Objectives of Data Processing
Every piece of data we collect serves a specific purpose. We process your personal information to:
- Create and manage your player account
- Verify your identity and age as required by UK Gambling Commission regulations
- Process deposits, withdrawals, and other financial transactions
- Provide customer support and respond to your enquiries
- Detect and prevent fraud, money laundering, and other illegal activities
- Comply with responsible gambling requirements and identify problem gambling behaviour
- Send service-related communications about your account
- Deliver marketing communications where you have given consent
- Improve our platform, games, and services through analytics
- Meet our legal and regulatory obligations
Our legal basis for processing varies depending on the purpose. Contract performance covers account management and transactions. Legal obligation covers identity verification and regulatory compliance. Legitimate interests cover fraud prevention and service improvement. Consent covers marketing communications.
3. Security Measures and Technical Integrity
Protecting your data is something we take seriously. We use industry-standard encryption to safeguard your information during transmission and storage.
Our security infrastructure includes SSL/TLS encryption for all data transfers, firewalls and intrusion detection systems, regular security audits and penetration testing, strict access controls limiting who can view your information, and secure data centres with physical protection measures. Staff who handle personal data receive training on data protection requirements.
No system is completely immune to threats. We cannot guarantee absolute security, but we implement reasonable measures to protect against unauthorised access, alteration, or destruction of your data.
4. Sharing Information with Third Parties
We share your personal data only when necessary to operate our services or when required by law. Your information may be disclosed to:
- Payment processors and financial institutions to handle transactions
- Identity verification providers to confirm your age and identity
- Gaming software suppliers who power our casino platform
- Regulatory bodies including the UK Gambling Commission
- Law enforcement agencies when legally required
- Professional advisers such as lawyers and auditors
- Fraud prevention services and credit reference agencies
- Marketing partners where you have given consent
We require all third parties to respect the security of your data and treat it in accordance with the law. They can only process your personal data for specified purposes and in accordance with our instructions.
5. Cookie Management and Similar Technologies
Cookies help us make your experience better. These small text files stored on your device allow us to remember your preferences and understand how you use our site.
We use essential cookies that are necessary for our platform to function properly. Performance cookies collect anonymous data about how visitors use our site. Functional cookies remember your choices and personalise your experience. Targeting cookies may be used to deliver relevant advertising.
You control which cookies you accept. Your browser settings let you refuse or delete cookies. Our cookie consent tool also gives you options when you first visit. Blocking certain cookies may affect how our platform works for you.
6. Data Retention Period
We keep your personal data only as long as necessary for the purposes we collected it. Different types of information have different retention periods based on legal requirements and business needs.
Account information and transaction records must be retained for at least five years after your last transaction, as required by anti-money laundering regulations. Identity verification documents follow similar retention requirements. Marketing consent records are kept for as long as you remain opted in, plus a reasonable period afterwards.
When your data is no longer needed, we securely delete or anonymise it. Anonymised data that cannot identify you may be retained indefinitely for statistical purposes.
7. User Rights Over Their Data
UK data protection law gives you significant control over your personal information. You can exercise these rights at any time by contacting us.
Your rights include:
- Right of access to obtain a copy of the personal data we hold about you
- Right to rectification to correct inaccurate or incomplete information
- Right to erasure to request deletion of your data in certain circumstances
- Right to object to processing based on legitimate interests or for marketing purposes
- Right to data portability to receive your data in a structured, machine-readable format
- Right to restrict processing while we verify accuracy or consider your objection
- Right to withdraw consent at any time where processing is based on consent
Some rights are not absolute. Legal obligations may require us to retain certain information even after a deletion request. We will explain any limitations when you make a request.
8. International Data Transfers
Our company is registered in Curaçao under licence 8048/JAZ. This means your personal data may be transferred outside the United Kingdom and European Economic Area.
When we transfer data internationally, we ensure appropriate safeguards are in place. These include standard contractual clauses approved by the UK Information Commissioner, adequacy decisions recognising equivalent protection in the destination country, or your explicit consent for specific transfers.
Third-party service providers may also process data in other countries. We verify that adequate protection measures exist before any international transfer occurs.
9. Privacy Policy Updates
This policy may change as our services evolve or legal requirements shift. We will notify you of significant changes through email or a notice on our platform.
Minor updates may be made without direct notification. The date at the top of this policy shows when it was last revised. We encourage you to review this policy periodically to stay informed about how we protect your information.
Continued use of our services after changes take effect constitutes acceptance of the revised policy.
10. Contact Information
Questions about this policy or your personal data? Our data protection team is here to help. We aim to respond to all enquiries within one calendar month, as required by GDPR.
You also have the right to lodge a complaint with the Information Commissioner's Office if you believe we have not handled your data appropriately. The ICO is the UK supervisory authority for data protection matters.
We take every complaint seriously and will work to resolve any concerns you raise about your personal information.
If gambling is causing you problems, support is available. Contact GambleAware at 0808 8020 133 for free, confidential advice and support. You can also visit BeGambleAware.org for resources and self-help tools.
You must be 18 or older to use our services. We verify the age of all players and do not permit underage gambling under any circumstances.

